Giovanni Restaurant has been part of the Berkeley landscape for 50 years. The original Giovanni family reopened the restaurant in 2010, serving delicious traditional Italian food in an inviting romantic setting. Brand Design designed a website that conveys this warm convivial atmosphere where “fine Italian food is lovingly prepared.”

Brand Design created a logo and stationery for Areté Consulting that reinforces the tagline: facilitating organizational transformation. The visual identity has been applied to the site, which has an elegant and fluid design allowing easy navigation with a focus on client stories and testimonials.

The principals of the RoMa Group management consulting firm bring together over 15 years experience in business operations and marketing strategy. The website design and implementation reflect the innovative, yet practical and results-oriented approach the firm takes with each project.

Brand Design created an identity package for Willow Grove Advisors that reflects the firm’s core values: calm, professionalism, and approachability. These values are communicated through the clear and elegant interface of the firm’s website. The homepage also displays changing photo images of the willow in landscapes around the globe.

Brand Design created a new logo and identity for Pacific American Securities (PAS) that reinforces its commitment to provide superior execution, value, and service to institutional investment managers, pension funds, foundations, and endowments. The new identity also anchors a redesigned website, which features user-friendly navigation and imagery that strengthens the PAS brand.

A company may not need an e-commerce site. But that doesn’t mean its website should scrimp on thoughtful design. For California Saw & Knife Works, Brand Design collaborated with Liz Manning, of E. H. Manning & Co., and website architect T324 to create the company’s first website. This manufacturer and purveyor of high-quality saws and blades to the lumber and food processing industries wanted to communicate online in the same courteous, professional, and personal style that customers have come to expect from Cal Saw.

Mark Scheuer wanted to revamp the Scheuer Linens website to enhance their customers’ online experience. Brand Design worked with Mark and Retail Dimensions to give the site a fresh look that emphasizes an increased selection of the world’s finest linens and Scheuer’s excellent customer service. The site features:

• Redesigned product order pages
• Immediate swatch ordering
• A more user-friendly search function
• Item suggestions to boost sales per order
• Improved information on fabrics and fabric care

Ideally, a website should be part of a company’s overall branding and identity package. That’s just what Brand Design, Ulicny, Inc., and the firm’s in-house technology group were able to achieve for Symphony Asset Management, where the web component included a public and a client site. The entire project encompassed a logo redesign, stationery system, print collateral, and PowerPoint presentations. Site imagery was drawn from photographs in the firm’s office and reflects its core values of strength, focus, adaptability, and restraint.

To boost its business development efforts for the City of Richmond, the Office of Economic Development turned to Brand Design for marketing support. First on the agenda — a website for businesses wanting to expand in or relocate to Richmond. The site had to communicate in clear, simple terms the benefits the city has to offer while making it easy for business owners to find the services they need.

The new site — richmondca4business.com — won an Award of Excellence from the California Association for Local Economic Development.