Madison Park Financial Corporation

Madison Park Financial Corporation (MPFC) first approached Brand Design for logo design in the early '80s. By 2004, MPFC had grown substantially and moved into developing mixed-used projects that reused historic industrial and commercial spaces, such as the Sears building, the Tribune Tower, and Exchange Studios in Oakland, and Bakery Lofts in Emeryville. To remain consistent with that growth and change in focus, the company came to Brand Design for a new logo and graphic identity. MPFC’s new logo has a streamlined architectural look that is mirrored in its stationery, portfolio covers, business cards, and online communications.

Art Director &
Designer:
Susan Brand