A brand embodies and supports the values of an organization. But many organizations — businesses, nonprofits, and academic institutions — don’t apply their brands consistently. So, much of their marketing power is lost. Brand Design created a complete identity system for Windrush School, which included a new logo, color palette, type specifications, image guidelines, and comprehensive style guide. The system was applied to new stationery and admissions materials, while the school’s web developers relied on the style guide to create the Windrush website.