Successful fundraising needs more than a worthy cause. It needs to engage the emotions and the imagination. To help Redwood Day School develop momentum for its high school fundraising efforts, Brand Design created a set of colorful, slotted cards that could be assembled into a variety of shapes. Each card told part of the story behind the vision for Redwood Day High School. The cards, which were handed out at school events, came packaged in an elegant box with a vellum insert that encouraged recipients to “build with them, lay them flat, or read them one at a time.” The RDS High School cards won an award of excellence at the 37th annual West Coast Show, sponsored by the Western Art Directors Club.